How to Increase Traffic Without SEO On Your Website

SEO can be a great strategy to increase traffic to your website, but it’s not always enough. Imagine relying on SEO for all your traffic. What happens when Google’s algorithm changes? You risk losing potential customers!

This is why diversifying your website traffic management methods can offer better results. If you have multiple sources of traffic, changing algorithms won’t stop your business entirely. You’ll have a toolbox full of optimization strategies to keep your business running. Diversifying your web traffic can also be useful in cases where there is little scope for search engine optimization (such as podcasts).

In this post, we’ll look at effective strategies to increase traffic to your website without SEO, so you’ll never be at the mercy of algorithm changes again. We’ll also look at practical tips you can start using right now to get back in the game if your traffic has been low for a while.

Why should you try to increase traffic without SEO?

You can generate significant traffic through SEO alone, but not all traffic is created equal. High-quality traffic (which includes users who are more likely to convert) offers a better return on investment, so it should be prioritized.

Additionally, if you are not an SEO expert, you may want to focus on other strategies to effectively drive traffic to your website.

This does not mean that you ignore SEO completely. All websites, regardless of their specialty, must follow SEO best practices to avoid being penalized by Google and to ensure that the website is indexed.

The strategies we discuss below can be a useful addition to an already existing SEO plan.

The best strategy to increase website traffic without SEO

1. Content marketing

If you’ve been reading about digital marketing for a while, you’ve definitely heard the term “content marketing.” Simply put, it’s a way to promote your brand organically through high-quality content.

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc.

For example, Toggl, a time-tracking software company, often uploads informative blog posts and research data about productivity, work life, and careers.

This attracts users interested in time management, productivity and well-being in the workplace. When they read Toggle’s blog, they eventually discover Toggle’s time tracking app, among its other productivity tools. Some of these users convert, which helps Togglu increase its website traffic and return on investment.

Content marketing isn’t just limited to blog posts. If you’re comfortable connecting via audio, you can try starting a podcast or hosting a webinar.

Most social media apps today allow you to post a variety of content formats, including photos, audio clips, long text, and videos. You can experiment with one or more of these formats to see which one works best for your audience.

2. Paid advertisements

Content marketing is beneficial, but it can cost a lot of money, especially if you’re paying established writers to create original, well-researched posts for you.

Most of these projects also take weeks or months to produce results, which is not a practical timeline for many businesses.

If you want faster results with a budget you can control, why not try paid ads?

Seven out of ten Americans use social media today. That’s more than two-thirds of the population. Think of the possibilities!

Paid ads can instantly generate hundreds if not thousands of clicks to your website. Plus, with new advertising and social media platforms popping up and innovating regularly, getting your ads to the right people is easier than ever.

For example, Facebook offers detailed customer information and various targeting options, so you can introduce your business to target customers without spending a lot of money on mass advertising.

However, you don’t need to stick to the biggest platforms for effective advertising. In fact, advertising on lesser-known platforms whose audience matches your products may be more effective in the long run.

For example, if your ideal customers are teenagers who like memes and weird stories, you would have much better advertising results on Reddit than on Facebook or YouTube.

Another option is dating apps. If your brand focuses on relationships, or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster.

If you’re worried that paid ads will cost you a lot of money, remember that you don’t have to spend $1,000 on your first day.

Test the waters with $5-10 a day and see what happens. Do this for a week and learn how different media platforms work.

3. Social media strategy

One of the best ways to increase your website traffic is to meet your customers where they like to hang out. As we mentioned before, almost everyone uses social networks these days. Boosting your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic.

How to get website traffic through social media?

When it comes to social media, you can’t just jump into a “conversation” and ask people to buy from you or visit your website.

Think about how you would present your brand in real life when you first meet an individual. Would you tell them about the sale now? How about providing details about your product/service without introducing yourself first?

Remember that users visit their preferred social media platforms for entertainment, not sales.

To ensure that your efforts are well received, you must first provide value and develop positive relationships with your potential “followers”.

You can do this by sharing informative posts like How-Tos or posting fun photos of your employees like this one from Casper.

I’ve written a step-by-step guide on how to increase your social media followers and increase engagement. Here is a summary of the main options that will help you increase traffic to your website.

• join the relevant facebook groups
• share useful articles/videos in these groups
• post updates about your company’s latest products
• hold contests and giveaways
• Leave thoughtful comments on user-generated content

4. Link building strategy

When marketing teams talk about SEO, I often think of link building. When reputable sites link to your content, the algorithm will prioritize your site and increase its search page ranking.

It sounds useful, but that’s not all.

Did you know that link building can help you increase website traffic without relying on SEO?

Link building for brand awareness is the process of focusing your strategies on expanding your reach, exposing your content to new users, and creating conversations about your brand.

This is more than just a simple backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is well worth the high-quality leads you get.

Here are some tips for developing effective link building strategies to increase website traffic:

Engage your audience: Create engaging, shareable posts and encourage your followers to respond and share your content.
Work with PR: Get effective PR to help you build brand awareness and distribute your story to your desired audience.
Guest blog on purpose: Select unique publications that match your readers’ core interests and post guest blogs on their page.

5. Communicate with other blogs

Guest blogging is an effective traffic building strategy that aims to use someone else’s audience to expand your brand’s reach.

Think about it: Someone in your niche has a large, engaged following. Imagine putting your content in front of them. How much traffic you could drive to your website!

Why would anyone publish your work?

Probably because you are good at what you do.

Everyone is looking for high quality content. If you can provide a well-researched and useful post for free, people are often willing to post it on their website. After all, it’s a benefit to their audience at zero cost.

Why would you give away valuable content for free?

It will help you gain access to hundreds if not thousands of new users, many of whom could become long-term customers.

It’s a win-win situation, but you have to be careful how you approach it.

Start by finding blogs and media publications that publish content relevant to your business. For example, if you run a recruitment company, publish content on business blogs that are read by people interested in the latest recruitment practices.

To find blogs in your industry that accept guest posts, use the following search terms to see more specific results:

• your specialized name + “email us”
• your middle name + “submit guest post”
• your niche name + “sites that accept guest posts”
• write a guest article + ‘your niche name’ + blog

Additionally, explore online biographies of specific companies and bloggers. More often than not, their web profiles include a handy list of sites they’ve been invited to. That’s a plethora of the best guest blogging opportunities out there on a silver platter.

Then submit the request. Most websites will have publishing guidelines that you can follow. Follow these guidelines carefully to increase your chances of getting published.

There is also the option of using blog comments as a way to generate traffic to your website.

In the past, I managed to generate $25,000 based on 249 comments.

How exactly do you use comments to generate traffic?

When leaving a comment, make sure you’re adding something worthwhile to the discussion.

There’s no point in leaving comments like “Awesome post!” or “Nice site!”

If someone asks a question, make sure you take the time to answer thoughtfully.

This will showcase your expertise in the field and encourage readers to click on your name and be directed to your website.

If you are reading an article on a subject you do not know very well, it would be unwise to express your own thoughts as fact. In this situation, you should simply ask questions. The website owner could then elaborate more on complex topics or complicated sections.

If you are knowledgeable about a topic, feel free to contribute (e.g. suggest something, recommend a solution, answer a question). If you’re new, it’s best to ask. Effective questions can increase traffic to your website by encouraging blog readers to check you out.

Avoid putting links in comments. It looks like a pathetic attempt to plant your flag on someone’s lawn.

It’s fine to use your website link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazily trying to drive traffic to your blog.

Do not use your business name as the “comment title”. Use your real full name instead.

Using a random or fake name is a missed opportunity to build a strong brand because your brand actually starts with your name. If you do not include your full name, your chances of the site owner approving your comment will decrease.

6. Email Marketing

If you read a few posts about digital marketing, email marketing would be mentioned in most of them. It is still one of the most effective ways to increase website traffic.

One study suggests that email generates $36 for every $ spent, offering a shocking 3,600 percent ROI. What more could you ask for?

Email marketing allows you to reach potential customers directly. It is an ideal platform for building long-term relationships for better customer loyalty. You can ask questions, ask for feedback, introduce soft sales and convince customers to “buy in bulk”.

Here are some tips for effective email marketing to increase website traffic:

Get real: Share stories, post behind-the-scenes content, and request original user-generated content.
Value Proposition: Just like content marketing needs high value to convert readers, emails and newsletters need to provide value before they ask.
Include all your links: Make your post easy to read and share. Include links to your social media profiles, latest blog posts and sales page in every email you send.

7. Provide excellent customer service and ask customers to review your brand

Increasing your social media marketing efforts to drive website traffic is pointless if you offer poor customer service.

According to the survey, 42 percent of customers said they made more purchases after a pleasant customer service experience.

Think about it: Users complain on social media, you offer a quick and polite response. what will happen People will start to respect your brand.

Even if users complain privately via email, it’s important to offer the best possible service to keep them coming back for more.

How can you offer great customer service?

reply immediately

offer as many suggestions as possible to customer problems
apologize when you make a mistake and offer coupons/refunds

If you consistently provide great customer service, you can ask users to review your brand.

Platforms like Trustpilot and Yelp can be great for generating positive reviews. Many users consult these websites before making a purchase decision, so a good profile can help improve your reputation.

Related – Boost Your Rankings: Insights from the Google Algorithm Leak